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Top 5 Myths about EMV Every Merchant Should Know

If you accept credit cards in your brick-and-mortar business, you hopefully have heard the term EMV and are preparing your business to update its current credit card processing terminals.

More and more payment card issuers are replacing old payment cards with new ones which feature an embedded chip.

After October 1st, if a data breach causes customer financial data to be exposed, the liability for such a breach will fall to whichever party in the transaction has the lesser technology.

When a change like this affects so many merchants at the same time, deciding how to proceed can be stressful and even a bit confusing.

While much is known about EMV technology, there are also quite a few misconceptions. In this article, we’ll address 5 common EMV myths.

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The Tide is Turning: How to Leverage the mCommerce Boom

There seems to be some confusion about what exactly constitutes mCommerce.

For the sake of this article, we’ll define it as “the sale or purchase of goods and services via mobile/wireless devices.” This includes apps, as well as mobile-optimized webpages.

While the ability to conduct commerce via a mobile platform is a given in industries like music, apps and games, mobile commerce (or mCommerce) is becoming more and more relevant for other industries in and out of the retail sector. For example, in the B2B world, a recent survey of C-level executives found that 77% use their smartphone to research and ultimately purchase products and services for their businesses.

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Shift Happens. What You Need to Know About EMV & the October Deadline [SlideShare]

The merchant liability shift is coming, and with it, tons of news articles and online resources to sift through to try and understand its impact.

That’s why we created this one simple slideshow that spells out the upcoming EMV changes in easy-to-understand terms.

Take a look at the slideshow for need-to-know info on EMV and the new liability rules, then share the slides on Facebook, Twitter or LinkedIn by clicking the arrow button on the bottom of the presentation.

Grey Divider

Rick is a Business Development Executive with over 20 years of experience running a successful membership-based company built around a lucrative recurring revenue business model. As an Executive for Constellation Payments, a fully integrated and proprietary payment gateway and merchant service provider, as well as for Member Solutions, a leading provider of full-service billing for enterprise businesses, Rick enjoys working through complex business models, and leveraging proven payment processing strategies for maximum effect.

 

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Did You Know? EMV-Ready Terminals Come with Big Business-Building Benefits

“Change is good.”

And it’s GREAT when it comes to the October EMV compliance mandate. The investment you’ll make in new EMV-enabled terminals is not just one of more secure transactions. It’s an investment that will bring new and exciting business-growing opportunities to you.

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Chip Cards Solve Only Part of Security Puzzle

Right now, U.S. banks are issuing new payment cards with computer chips to consumers.

And right now, U.S. merchants are being urged to implement new chip-certified terminals to accept chip cards.

It’s all happening in preparation for three little letters that carry BIG implications starting October 2015 … EMV.
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Does Your Payment Gateway Do This?

Many payment gateways have a “one size fits all” approach to platform features. When you think about it, it’s clear who benefits. Spoiler Alert! … it’s not you, your company or your customers.

Offering a menu of options ensures that every customer can find an option that works for them, but you’ll find it difficult to implement a list like the one below when using large payment gateways, whose focus is not firmly on recurring transactions:

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What Your Payment Gateway Won’t Tell You

Whether your company has an autoship program in place, or you’re considering implementing one, picking the right payment gateway can make a big difference in how well the program performs.
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Choosing a Payment Gateway [Part 3]

This is the final installment of a 3-part series on how to choose a payment gateway. Check out Part 1 here and Part 2 here.

If you had a brick-and-mortar business, you would periodically transport your cash to the bank. You might have so much cash that it makes sense to send it to the bank via armored car. Think of a payment gateway as an armored car … a digital one.
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Choosing a Payment Gateway [Part 2]

This is part 2 of a 3 part series on how to choose a payment gateway. Choosing a Payment Gateway [Part 1] covered the security issues and payment methods you need to be aware of when shopping for a gateway. Check out part 1 before reading on.

Since getting paid is the only way to generate revenue for your online business, payment processing is critical.

In this day and age, problems of all kinds can and do happen. That said, handling problems that arrive when your customer’s credit or debit card is declined is a crucial moment for your company, its revenue, and its ability to reduce customer “churn”, which is the percentage of customers you lose in a given time.

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Choosing a Payment Gateway [Part 1]

You may think that online businesses are very different than brick-and-mortar businesses, but you might be surprised at how similar the two business types are.

Both have to worry about regulation and tax issues. Both must fight to have their message reach their target client at just the right time. Both have to accept payment in a way that’s convenient and secure for their client.
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