“What exactly is a payment gateway? Why would I need one? How do I get one?”
These are questions we’re frequently asked — and I’m guessing you’ve wondered the same yourself. With that, I thought I’d provide some clarification on the elusive “payment gateway” you often hear about when talking payment processing. Continue reading “Help! What’s a Payment Gateway? When Do I Need a Payment Gateway? How Do I Get a Gateway Account?”
Many payment gateways have a “one size fits all” approach to platform features. When you think about it, it’s clear who benefits. Spoiler Alert! … it’s not you, your company or your customers.
Offering a menu of options ensures that every customer can find an option that works for them, but you’ll find it difficult to implement a list like the one below when using large payment gateways, whose focus is not firmly on recurring transactions:
Continue reading “Does Your Payment Gateway Do This?”
Whether your company has an autoship program in place, or you’re considering implementing one, picking the right payment gateway can make a big difference in how well the program performs.
Continue reading “What Your Payment Gateway Won’t Tell You”
This is the final installment of a 3-part series on how to choose a payment gateway. Check out Part 1 here and Part 2 here.
If you had a brick-and-mortar business, you would periodically transport your cash to the bank. You might have so much cash that it makes sense to send it to the bank via armored car. Think of a payment gateway as an armored car … a digital one.
Continue reading “Choosing a Payment Gateway [Part 3]”
This is part 2 of a 3 part series on how to choose a payment gateway. Choosing a Payment Gateway [Part 1] covered the security issues and payment methods you need to be aware of when shopping for a gateway. Check out part 1 before reading on.
Since getting paid is the only way to generate revenue for your online business, payment processing is critical.
In this day and age, problems of all kinds can and do happen. That said, handling problems that arrive when your customer’s credit or debit card is declined is a crucial moment for your company, its revenue, and its ability to reduce customer “churn”, which is the percentage of customers you lose in a given time.
Continue reading “Choosing a Payment Gateway [Part 2]”
You may think that online businesses are very different than brick-and-mortar businesses, but you might be surprised at how similar the two business types are.
Both have to worry about regulation and tax issues. Both must fight to have their message reach their target client at just the right time. Both have to accept payment in a way that’s convenient and secure for their client.
Continue reading “Choosing a Payment Gateway [Part 1]”