There seems to be some confusion about what exactly constitutes mCommerce.
For the sake of this article, we’ll define it as “the sale or purchase of goods and services via mobile/wireless devices.” This includes apps, as well as mobile-optimized webpages.
While the ability to conduct commerce via a mobile platform is a given in industries like music, apps and games, mobile commerce (or mCommerce) is becoming more and more relevant for other industries in and out of the retail sector. For example, in the B2B world, a recent survey of C-level executives found that 77% use their smartphone to research and ultimately purchase products and services for their businesses.
Continue reading “The Tide is Turning: How to Leverage the mCommerce Boom”