“Change is good.”
And it’s GREAT when it comes to the October EMV compliance mandate. The investment you’ll make in new EMV-enabled terminals is not just one of more secure transactions. It’s an investment that will bring new and exciting business-growing opportunities to you.
How so you ask? These new terminals are a far cry from the old card readers most of us are used to. They’re now mini computers — most with backlit graphic displays and color screens where merchants can promote their brand.
Extra! Extra! … Terminals Now Come with Extra Revenue-Producing Functionality
At Constellation Payments, we’re presently fine-tuning our EMV-enabled integrated terminal plan. We’ve partnered with Ingenico, one of the world’s leading providers of terminals, to develop a solid plan with the best selection of EMV-ready terminals.
I tell you this because some of these terminals are loaded with revenue-producing opportunities that benefit all business owners in a big way.
Here are two of the terminals from the set we’re currently testing and certifying, and some of the built-in business-building functionality they come with:
iSC Touch 250 – Dubbed a compact payment powerhouse, this terminal includes a host of business-growing promotions to engage the customer throughout the entire payment process: couponing, ads, videos, targeted up-selling and cross-selling opportunities, gift card sales, digital signature and more.
iSC Touch 480 – Named the next-generation multimedia and touchscreen device – and one that reinvents checkout – this terminal supports new payment options for the ultimate convenience: near field communication (NFC) loyalty and couponing, wallets and QR codes.
All of the terminals in our set will support contactless payments. This is where customers can make purchases by holding their contactless card or mobile phone in front of a reader — rather than inserting a card. As you can imagine, this makes transactions much faster and more convenient and it’s what customers expect.
We’ll talk more about contactless payments in upcoming articles. Until then, if you have questions about EMV, integrated terminals, or the Constellation Payments terminal initiative, feel free to give me a call at 888.248.7060 or send me an email at email@example.com. We’re here to help you every step of the way.
Rick Ellis is a Business Development Executive with over 20 years of experience running a successful membership-based company built around a lucrative recurring revenue business model. As an Executive for Constellation Payments, a fully integrated and proprietary payment gateway and merchant service provider, as well as for Member Solutions, a leading provider of full-service billing for enterprise businesses, Rick enjoys working through complex business models, and leveraging proven payment processing strategies for maximum effect.