It happens more often than you think …
One of your top competitors calls your customer with an “almost-too-good-to-pass-up” offer to switch to their software.
And it’s not just any customer of yours that they call. It’s John … 5-years-a-customer, sends-in-referrals-all-the-time, speaks-highly-of-your-company-any-chance-he-gets-on-social-media John.
Fortunately for you, John doesn’t think twice when he gets this call. He politely thanks your competitor for the offer, then starts singing praises about your software and your company.
Done. Conversation over. All’s good.
Continue reading “3 MORE Ways to Build Value into Your Software Offering”