It pays to consider (and reconsider) all options. We live in a day and age, where today’s “King of the Hill” can become tomorrow’s old news.
Markets are disrupted at a pace never seen before. Disruptions used to be slow, because getting capital for unproven concepts required capital that was hard to find outside of banks or venture capital firms.
Today crowdfunding platforms like indigogo.com have changed how and at what pace new concepts can be taken to market. The new rule is: “innovate or die.”
There’s no doubt that if you sell a consumable product like razors or diapers that there’s a lot of money to be made by offering those products as an ongoing subscription. Customers agree to pay dollarshaveclub.com or diapers.com on a schedule and have their credit cards charged, and their products delivered, on a schedule. These make sense right away.
But there are other ways to leverage the power of a recurring billing model. Here are 3 options worth investigating: