Blog

Blog

The Subscription Revolution: What You Need to Know

The winds of change are working their magic across the consumer and corporate marketplaces. The digital economy is growing exponentially, and with it, the popularity of the subscription-based business model.

As companies and the industries they function in mature, the adoption of innovations in pricing and packaging become increasingly necessary. With it, comes the opportunity to build value in customer relationships. Without it, one’s company risks being lost in an increasingly-crowded marketplace.

Choosing a Payment Gateway [Part 2]

This is part 2 of a 3 part series on how to choose a payment gateway. Choosing a Payment Gateway [Part 1] covered the security issues and payment methods you need to be aware of when shopping for a gateway. Check out part 1 before reading on.

Since getting paid is the only way to generate revenue for your online business, payment processing is critical.

In this day and age, problems of all kinds can and do happen. That said, handling problems that arrive when your customer’s credit or debit card is declined is a crucial moment for your company, its revenue, and its ability to reduce customer “churn”, which is the percentage of customers you lose in a given time.

Subscription Billing Solutions: Reduce “Churn”, Raise Revenue

If you have a business that involves a recurring or subscription billing arrangement between you and your customer, you need to understand churn.

Churn is the number of customers or subscribers that end their recurring relationship with your company. If you’ve ever cancelled a magazine subscription, you’ve contributed to that company’s churn.

Churn is an inevitable part of a subscription model. Understanding churn, and the ability to master it, can make a huge impact on the bottom line of your business.